Brand promotion

The seminar is structured in two parts.

The first part is focused on the dimensional and organizational characteristics, the type of products / services, the main activities of the company, and then a guided tour of the production facility and the restaurant. (90 minutes)
The second part foresees the presentation of the marketing activities undertaken by the company, with specific reference to the international market and the link to the restaurant business. (90 minutes).

Main subjects presented during the seminar:

• Presentation of the regional territory
• The main wine production and their characteristics
• The link with food business
• Company marketing strategies in the field