Carlsberg - an international beverage company

Carlsberg Importers has the exclusive rights to distribute, commercialize and marketing certain international and own brands. The international brands are Carlsberg Group (Carlsberg, Tuborg, Elephant, Somersby, 1664, Tourtel), Feel Good Drinks and Dr Antonio Martins Coco. Carlsberg Importers own brands are TAO, Bionina, Ramee and Besos. The mission of Carlsberg Importers consists to become the leader with "premium" (international) brands by focusing on the added value of these brands towards customers and consumers.

 

Scale of the company: 45.000 employees
Visitors: young entrepreneurs and marketing specialists

tipo de seminario: Seminario Temático
Empresa anfitriona: Carlsberg Importers
Catálogo: EU Circuits VOKA-HUB/KAHO
Relator: Igor Nowe
Duración: 3 h