GALUP

Galup is a name, an original recipe, a Panettone that stands out from all the others. Before Galup, the only panettone around was the Milanese variety. The low panettone with hazelnut frosting was invented by Mr Pietro Ferrua, who was born in Langhe region before then settling in Pinerolo, near Torino. A brilliant, tasty innovation that offers a new take on an ancient tradition from the Lombardy region, giving rise to a new staple of fine Piedmontese pastry-making. The recipe has been fine-tuned over the years, but the basic characteristics have remained the same as those created by Pietro Ferrua back in 1922, which led to his pastry shop earning the title of licensed supplier for the Royal House of Savoy.
Ever since, Galup has been made in the same territory in which it was created. Over the years, the company has grown and acquired a national and international commercial dimension and Galup has established itself as a recognized Italian product of excellence.
The story continues and renews with style, remaining faithful to its name, to the people who helped make it famous, to the village that is now participating with great enthusiasm in the revival of its production and commercial undertakings. The range acquires new testimonials, new combinations of flavor and sophisticated fillings. Brand communication attain a new lease of life through a new image and packaging, adding a touch of modernity to this great tradition and increasing brand visibility and appeal.