SanoRice Belgium nv

SanoRice is one of world´s largest private label producers of conventional, organic and Fair-Trade rice, corn and other cereal cakes and snacks.

We aim to produce healthy food products of outstanding quality for international markets, which are often tailor-made to the requirements of our clients.

SanoRice as business partner

A reliable producer
SanoRice supplies quality food products based mainly on rice and corn which comply with the highest standards for quality, food safety and hygiene. We stand for innovation, professionalism and integrity. This is being realised with highly skilled and well educated employees within a modern production environment.

SanoRice offers a wide range of rice cakes, corn cakes and other cereals cakes and snacks, coated or flavoured and we keep on developing new products.

Product development is an important pillar in our organisation. SanoRice develops new products and concepts independently or on a confidential base in cooperation with the client. SanoRice succeeds to get a good reputation in international retail markets, thanks to the reliability of our quality and by offering excellent service and flexible delivery terms. With all our clients we aim to cooperate in a valuable mutual long term relationship. This way we create a possibility of continuing growth for both parties.

International standing
SanoRice is the largest rice and corn cakes/snacks producer in Europe and we aim to be the market leader of the private label rice and corn cakes producers in the world. SanoRice counts actually with 3 factories: SanoRice Netherlands B.V., SanoRice Belgium N.V. and SanoRice Italia SrL.

With more than 20 years of experience, we export to more than 100 business partners around the world. From Europe to Australia, New Zealand or the USA, our products can be found all over the world. Our customers vary between supermarket chains, importers, agents and some of the best known brands located in more than 40 countries.

The company

SanoRice Holding BV is a financial solid company with a turnover of approximately 70 million per year.  There are almost 300 employees working at SanoRice, active in SanoRice Holding BV, SanoRice Netherlands BV, SanoRice Belgium NV and SanoRice Italy SrL. The head office, SanoRice Holding BV, is located in the middle of the "Food Valley", Veenendaal in the Netherlands.

In the proximity of the head office you can find one of our factories, SanoRice Netherlands BV.  In this way the management is always close to the production and involved in product development, which is seen as an essential part of our strategy.

Our other factories are established in Belgium and Italy. SanoRice Belgium and SanoRice Italy comply with the same standards with respect to environmental aspects, hygiene, health and quality as SanoRice Netherlands.

Our conduct of business and integrity are an important pillar of our operations. We abide to our promises to our clients, but we also provide good labour conditions for our employees. Of course there are safe and healthy working conditions provided in our working environments. Extra attention is given to the development and traineeship of the staff at all levels, which results in better quality and service.

How to find us:

Enlarge the map